Based in Sydney, Australia, Foundry is a blog by Rebecca Thao. Her posts explore modern architecture through photos and quotes by influential architects, engineers, and artists.

The Power of Small

The Power of Small

THE OLDER I GET, THE MORE I’M CONSCIOUS OF WAYS VERY SMALL THINGS CAN MAKE A CHANGE IN THE WORLD. TINY LITTLE THINGS, BUT THE WORLD IS MADE UP OF TINY MATTERS, ISN’T IT?
— Sandra Cisneros

what do splinters, bumble bees, and babies have in common?

quite often in the business world of big data, giant trends, and multi-billion-dollar mega-corporations, it’s the little things that get neglected in service of developing a big picture. however, a closer look at the real world reveals that it’s often the smallest players that have the biggest impact on our lives.

try getting through a day of work with a tiny splinter lodged deep in your thumb or feeding your family without the help of your local bee population. what has the ability to shake the very foundation of your universe like introducing a tiny, helpless baby into it?

at niche, we’re big supporters of thinking small. we believe digging deep with a tiny but mighty tribe of consumers is the key to innovations in products, services, and messaging that transform your brand from a trinket to a totem. 

it takes smaller, more focused targets to uncover bigger opportunities. and it’s our pleasure to introduce you to the consumers who have the power to change your business forever.

The Niche Target

The Niche Target