The Niche Target

think of your target market as a solar system, a loosely connected group of celestial bodies that represent segments large and small within your brand’s universe. what do you think is at the center of this solar system, using its gravitational pull to hold it all together and set everything in motion? if you said “my brand,” then I’m really glad we’re talking - because you're wrong

The Power of Small

quite often in the business world of big data, giant trends, and multi-billion-dollar mega-corporations, it’s the little things that get neglected in service of developing a big picture. however, a closer look at the real world reveals that it’s often the smallest players that have the biggest impact on our lives.