we put our ear to the ground and our heart in the work.
the consumers we serve are constantly talking to us - we’re just not always ready and willing to listen. our work at Niche relies on amplifying the authentic voice of the consumer in order to develop insights and inform strategies that resonate with the audiences who matter.
[digital] our proprietary lurk work methodologies stealthily tap into natural, consumer-generated conversations that reveal motivations, habits & practices, pain points, and perceptions. this is, by and large, the best way to discover your niche.
[immersive] we then utilize immersive learning methods that afford teams direct, in-context contact with the humans whose lives their products and services touch or inspire every day.
[innovative] in our collaboratory sessions, client teams and expert consumer partners work in concert to develop and vet concepts based on insights gleaned from authentic experiences with customers.